His parents are just happy that their sons are playing well together. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers.

Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Decisive: How to Make Better Decisions in Life and Work was published in spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their latest book (an instant New York Times and Wall Street Journal bestseller) The Power of Moments: Why Certain Experiences Have Extraordinary Impact was published in the fall of 2017. He is the co-author (along with his brother, Dan) of four books. Dan Heath is a consultant to the Policy Programs at the Aspen Institute. It’s better than: the harms of excessive sun exposure are cumulative and irreversible.

An example of a concrete idea: too much sun exposure causes skin aging. | Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. Made to Stick THE SUMMARY Random House January, 2007 ABOUT THE AUTHORS Chip Heath & Dan Heath Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. According to Chip and Dan Heath, a concrete idea creates a common domain where individuals can collaborate.

Made to stick dan heath